By 2050 the world will need roughly 50% more food, yet 30% of the world's soil is already degraded and 67% of global freshwater goes to irrigation. In Saudi Arabia the pressure is acute: rising temperatures cut crop yields by 7–25%, soil salinity by a further 17–38%, and 86% of the water drawn comes from non-renewable aquifers. The old answer — more fertilizer and more water — only deepens soil degradation, water contamination and emissions.
MiZax mimics zaxinone, a naturally occurring metabolite that regulates plant growth and development. Rather than force growth with heavier inputs, it helps the plant regulate its own growth and use resources more efficiently — stronger roots, better nutrient uptake, optimized photosynthesis and healthier architecture. The result is more crop production and greater resilience, at application rates far below conventional biostimulants.
Developed by Professor Salim Al-Babili's team over more than a decade — with synthetic compounds designed alongside the University of Tokyo — MiZax has been evaluated in many independent field trials across potatoes, cereals and pepper crops in Saudi Arabia, and rice in Taiwan. It works across a wide crop range and is commercialized through NAMYA, a KAUST–SEQUENCIVE venture built to scale it in the Kingdom and globally.
Increasing yield while reducing input use to support long-term food security.
Enhancing plant water-use efficiency to cut agricultural water consumption.
Improving soil health through natural biological processes, not heavier chemistry.
Commercialized via NAMYA to reach farmers in the Kingdom and global markets.
Whether you’re a researcher, entrepreneur, industry partner or investor, we invite you to be part of the journey.
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