Ceer and KAUST partner for breakthroughs in smart mobility

CEER CEO James DeLuca (left) and KAUST President Tony Chan

Riyadh, Saudi Arabia, October 16, 2023 – Ceer, Saudi Arabia’s first electric vehicle (EV) brand, and King Abdullah University of Science and Technology (KAUST), a leading graduate research institution, are partnering to research, develop and innovate for breakthroughs in smart mobility. The agreement covers a host of areas, including connectivity and autonomous driving, and is in line with KAUST’s new strategy to transform research into economically productive innovations in sectors such as sustainable energy.

By working together, Ceer’s technical experts and KAUST’s researchers will advance technologies and find groundbreaking solutions that can be implemented as global firsts in Saudi Arabia, with applications for Ceer’s electric vehicles. Ceer and KAUST Innovation will work together to develop an automotive vertical in support of Saudi-based, technology-focused SMEs and the Kingdom’s growing automotive manufacturing industry; promote economic diversification; and create jobs. As part of efforts to enhance cooperation and foster knowledge exchange, Ceer and KAUST will share facilities for the purpose of conducting seminars, conferences, research and development and other collaborative activities.

“Our strategy is built on our ambition to contribute to both Saudi Vision 2030 and the country’s research, development and innovation priorities,” said KAUST President Dr. Tony Chan. “We want to transform groundbreaking research in smart mobility into concepts that can be used by the electric vehicle industry and in Ceer’s own EVs. By joining with Ceer, we can co-develop new ideas and applications that will help reduce emissions, make our vehicles safer and smarter, and ultimately help diversify Saudi Arabia’s economy.”

“I am excited about the opportunity to partner with KAUST to co-create next-gen technologies for our made-in-Saudi electric vehicles,” said Ceer CEO James DeLuca. “Together, we will accelerate research in the automotive industry to create innovations here in the Kingdom while creating more high-value jobs for young nationals to further diversify the Saudi economy.”


Established in 2009, King Abdullah University of Science and Technology (KAUST) is a graduate research university devoted to finding solutions for some of the most pressing scientific and technological challenges in the world as well as Saudi Arabia in the areas of food and health, water, energy, environment and the digital domain. KAUST is a curiosity-driven, interdisciplinary problem-solving environment, with state-of-the-art labs, distinguished faculty and talented students.

KAUST brings together the best minds from around the world to advance research. More than 120 different nationalities live, work and study on campus. KAUST is also a catalyst for innovation, economic development and social prosperity, with research resulting in novel patents and products, enterprising startups, regional and global initiatives, and collaboration with other academic institutions, industries and Saudi agencies.

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About Ceer

Ceer is the first Saudi automotive brand to produce electric vehicles in Saudi Arabia, and will offer a range of vehicles to consumers in Saudi Arabia and the MENA region, including sedans and sports utility vehicles. The company, which is a joint venture between PIF and Hon Hai Precision Industry Co. (“Foxconn”), will license component technology from BMW for use in the vehicle development process. Foxconn will develop the electrical architecture of the vehicles, resulting in a portfolio of products that will lead in the areas of infotainment, connectivity and autonomous driving technologies. Each vehicle will be designed and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards.